Social media is an integral part of any online marketing campaign. While it is an important tool, it is also the most unpredictable one. Each platform always seems to evolve, update and change its settings, which is why brands also need to constantly adjust.
An influential tool to all marketers, social media marketing can bring about a great impact that can lead to better numbers— only if it’s exercised properly.
So to get you on the right track, here are the best ways to improve your social media marketing strategies.
1. Give greater regard to Google+.
Understand that Google+ is the brainchild of the most powerful search engine known to man. It is the only social media platform that is closely knitted with your SEO presence and has the ability to make both your social media marketing and SEO efforts strengthened.
Take for example the different features of Google+, Authorship and Places. Google+ authorship is what gives you that little thumbnail of the author beside his/ her content in the SERP. These are given more priority when it comes to ranking, as they are tied in with their Google+ profiles.
Google+ Places can influence users who are searching for local businesses. When you are listed within their directory, you have greater chances of being found by your market. So never disregard this platform, as it can directly affect your SEO presence.
2. Get rid of automation.
We understand that everyone gets busy that it can get tiring updating your Facebook status and your tweets daily. That’s why a lot of social media marketers end up automating their updates— which is one of the biggest mistakes one can ever make.
It’s important to maintain a personal relationship with your market. When you flood their feed with automated posts at a certain time everyday, you’re losing that relationship and turning into a robotic marketer.
It does get challenging but manually posting updates and tailor fitting them for each platform will make things more effective. A tip here is to have a content team that will constantly rotate and update your platforms.
3. Track if your traffic’s coming from social media.
One of the biggest challenges businesses face is to make sense if their social media strategies are actually making tangible numbers. Before, it was hard to track if the web traffic generated is from Facebook, Twitter and such— but not anymore.
Thanks to UTM (Urchin Tracking Module), you can know tag the URL of your posts so you know they are coming from your social media efforts. From here, the information will be added under “Traffic Sources”.
This is a highly effective tool, as it tells you whether or not your social media campaign is generating numbers or an actual flop. The next time around, you’d be able to develop your campaigns more and keep it targeted.
4. Respond to your customers’ queries.
Big brands have made the big mistake of not responding to their customers’ queries, comments and feedback on social media, especially when there are issues they need to address.
Always remember that your social media platforms are your market’s direct line to you. You should make it easy for them to connect with you if they need to. Whether it’s a compliment, a question or even a constructive criticism, respond to them.
Social media is and will be one of the pinnacles of successful online marketing. So consider these tips if you want to remain significant for your market and within your industry.
Kole Mallillin is a Content Specialist for Webcada, an SEO company in Singapore. She spends the rest of her time guest-blogging for various websites.
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