Many SEO professionals and webmasters know how Google algorithm updates might affect their page rankings. Once in a while, the search engine giant would change its ranking algorithm in order to get rid of spam and remove or penalize duplicate content. This will eliminate the weak websites from getting top ranks with content that is not of high quality. The new updates focus more on better SEO techniques and keep garbage content or underhanded tricks on backlinking. You can find out why Google updates help SEO professionals by rewarding them for quality content.
Content over SEO tricks
Google has improved its latent semantic indexing. This is bad news for those who do not know how to write quality content. The algorithm updates allow the search engine to weed out badly spun content that is submitted. On top of this, backlinking shortcuts can no longer be used. Google will look into how websites get their link juice. The quality of backlinks will be scrutinized, making quick and easy backlinking useless and maybe even quite dangerous. Your reputation and the quality of your website will definitely matter now, don't rely on sheer backlinking.
Bigger demand for great SEO professionals
The great thing about the constant Google algorithm updates is that the demand for SEO professionals will increase. Getting top rank is hard as it is. With the regular updates in algorithms, only professionals will be able to aggressively overcome each new challenge in the system. People who are involved in online businesses will see the growing need for SEO professionals. They will need to hire people who are experienced in search engine optimization in order for them to stay on top. Those who are struggling with their online business and are trying to handle their SEO without hiring professionals will not be able to keep their page on top or follow certain guidelines. They will see the need for a dedicated professional in order for their page to be seen.
Brings stability to SEO
Many people believe that the SEO bubble will burst very soon. With the algorithm updates in Google, SEO is here to stay. The new challenges posed by the updates allow the SEO community to keep going. The fact that there is a need for the tweaks in algorithms and duplicate content penalties means that search engine optimization is something that people need. Google and other search engines would not bother creating updates for something that is already dead. The new updates will keep everyone on their toes and will bring stability to the world of search engine optimization.
Tips on new updates
Tricky methods in order to bypass the updates that Google has made will not work. The updates encourage SEO professionals to improve their practices and create only quality content. Websites which have content that is close to garbage will be weeded out. This is great news for those who stick to natural strategies in order to get quality backlinks. Many clients who wanted fast, cheap and easy solutions for backlinking have found themselves at the bottom of the ranks. If you want to stay on top, it is best to avoid over optimization. There are now penalties for the same anchor texts that are found all over the web. For you not to be penalized, you need to mix your backlinks. You can even try to make URLS out of them instead of spamming your website with keywords. Establish relationships with other professionals by guest blogging. This can help you drive more traffic to your website. Google's new update has given room for social media platforms to play a huge part in ranking websites. Keep your social media page updated and you'll be rewarded by Google. This is also a great way to interact with your audience.
There are a number of opportunities opening up for those who are making money from content writing. You need to keep yourself up to date with the changes that Google is implementing on their search engine optimization guidelines. These new and more challenging guidelines that include penalties do not have to hit your website negatively. If you are on top of your game, you can use the changes to your advantage. Find out why Google updates help SEO professionals by learning about new strategies that you can use in order to drive natural and organic traffic to your quality website.
Jason Smith consults companies on online marketing, product development, and strategy. During his free time he enjoys reading about research papers on grey water.